I prefer the new label but still can't stand the whiskey in the bottle.... they changed it to "clean" up the messy label/streamline it. I think the label looks better - there was too much going on w/the old design & it really looked dated. But - I prefer the old style bottle - this new bottle cheapens the look of an already crappy whiskey. I doubt it will make any difference up/down in sales though - it already sells more than any other whiskey.
Don't become a fanboy.....always question, stay skeptical & follow the money.
Favourite Whiskies: Cabinet Favorites: Talisker 10, Springbank CS 10, Laphroaig 10, Highland Park 18, Four Roses Small Batch, Four Roses Single Barrel, Rittenhouse Rye, GT Stagg, High West Rendezvous, High West Campfire, Etc. Etc.