Glenmorangie Pride As An Investment?

[cato]

I was watching an investment advice show this weekend and one part of the show has the host taking calls from people who want to buy something and want to know if they can afford it. I find this part of the show highly entertaining mostly because most people can't afford anything even close to what they want to buy.

Anyway, one guy calls in this weekend and wants to buy a bottle of Glenmorangie Pride 28 YO, 1981, 56.7, 1 l for US $3100. I laughed out loud before he was even to tell the host his income, debts, balance sheet, etc. He was only 26 YO, and he wanted it for investment purposes. He made decent money and had income, savings, etc. for his age, but I can think of no circumstance which a drinking whisky like Glenmorangie could be considered an investment. Maybe an old Macallan, Highland Park, Ardbeg, Springbank...or a host of others. Forget that he couldn't really afford it. I suppose if he wanted to save and consume it on a very special ocassion in the future I would have thought , well maybe. Buy at $3100 for a Glenmorangie as an investment, I wonder what he could be thinking?!?!?!?!?!

Is there anyone on this fine board who invested in a bottle of Pride? Please educate me.

[Mr Tattie Heid]

I think you lack imagination if you can see Glenmorangie only as a "drinking whisky" unworthy of investment in any circumstances. And now I find myself in a very peculiar position in an old argument.

[jsaliga]

I wouldn't buy any whisky as an investment. As far as I am concernced whisky was meant to be consumed and enjoyed. I guess that explains why the most expensive bottle in my collection costs $300, which is my cry uncle point for a bottle of whisky.

I like the story that Charlie MacLean tells here, starting at the 29:45 mark...

http://www.youtube.com/watch?v=M_s_oOufB4k

--Jerome

[Lawrence]

I certainly consider Glenmorangie collectible but I am really unsure about the whole investment angle. Personally I prefer something with a dividend. But many people swear by whisky as an investment and I am once again absolutely no help at all...

[corbuso]

If it would be a stunning and/or an exceptionally old Glenmorangie, eventually.
As investment, I would certainly NOT invest that much money in that bottle.

Buy 5-6 bottles of Port Ellen Annual Release instead...

[Nick Brown]

At that price, any whisky will struggle to increase substantially - though some tip top whiskies have appreciated. At a lower level, some of the Glenmo limited editions have increased quite a lot - especially the ones in designer casks. If I were looking to invest in the longer term, I would run away from HP (too many editions coming out) and Ardbeg (prices based on JM reviews of 1970s releases).

[bpbleus]

My advice to anyone seeking investment advice from a TV or radio show host: yes! go for it! you live only once!

For one Pride one can have 120 Glenmo 10 yos (10 cases) at hitimewine.net this week (about $26)

[Mariner]

And it doesn't sell quickly enough either. So it will take quite some time to increase in value.