Color : A dark amber, similar to maple syrup in a way.
Nose : It's thick, you get a bit of sweetness along with charcoal and oak and hint of something citrusy. With just a splash of water there's more of a perfume bouquet and it brings out more the citrus.
Palate : You get a tingling on the sides of the tounge, slightly creamy with oak and spices in the body. The water helps to draw out the spiceyness to it and now you can feel it on the tip of the tounge. The aftertaste really stays with you, again the body isn't too full but with the creamy texture is hangs out in your mouth and you feel like you've bitten into one of those Christmas cookies or cakes with all the spices in it.
Conclusions : I'd be interested to try and put this side by side with Jim Beam's other types of bourbons. If you are looking for a Bourbon that's a little more top shelf for a night out on the town, Knob Creek is worth a try, although (depending on where you are at, of course) it can run a little pricey as far as bourbon's go.