Bpbleaus is spot on with his logic.
The Online Shop entry for the particular item involved shows a photograph of what looks like a perfect bottle and a perfect high-end wooden presentation box. There is no hint that the product is pre-owned (ie bought in from a collector - either directly or at auction). Or that the metal presentation box clip (which isn't in view in the photo) is 'crocked'.
This retailer isn't alone in being 'economical' with product presentation. Certain auction sites also use 'generic' photos, rather than ones of the actual lot itself. They also don't include any description of condition in the narrative.
Sadly, this retailer also isn't alone in being unconcerned about condition. When last in London, a beautiful Signatory Vintage bottling caught my eye. A rare malt in one of the top-end polished boxes. However, the bottom of the box was scratched, because it had been 'dumped' on a roughly finished wooden shelf. I pointed this out to the assistant and he just shrugged.
If I'm paying £100s for a whisky, I expect it to be perfect unless the advert states otherwise. In the same way, I wouldn't expect a sofa to be stained, a table to be scratched, or a shirt to have imperfect seams.


