Ardbeg in space!

[Exciseman]

Although it isn't to my taste, Ardbeg is generally regarded as a 'top notch' distillery. It also has relatively low output, so presumably finds little trouble selling its production.

So, why all of these cheap gimmicks (eg win a poster)? They're tacky?

[portwood]

Although it isn't to my taste, Ardbeg is generally regarded as a 'top notch' distillery. It also has relatively low output, so presumably finds little trouble selling its production.

So, why all of these cheap gimmicks (eg win a poster)? They're tacky?

Perhaps they have little trouble selling their product and are generally regarded as "top notch" BECAUSE of all the cheap gimmicks - errr I mean marketing - "tacky" and/or otherwise

[William]

Ardbeg - the first Space Side malt.

Space Side. Of course. Big region, that.

Brilliant, K.

Leaves Speyside by the Milky Wayside.

(to paraphrase an old Laph tag line...)

[Exciseman]

No, I don't buy into that argument. A lot of drinkers that I know buy bottle after bottle of "Ardbeg". They don't do that because of marketing (whether good, bad or indifferent). Rather, because they consider it to be a first class dram. So, why are all of the cheap stunts needed? Some of the crap that they come up with must make the distillery's workers blush.

[kallaskander]

Hi there

Ardbeg - the first Space Side malt.

Space Side. Of course. Big region, that.

Brilliant, K.

Leaves Speyside by the Milky Wayside.

(to paraphrase an old Laph tag line...)

thank you, but credit where credit is due. It was a post here

http://www.masterofmalt.com/Blog/post/A ... x#continue

by Blair that inspired me.

Greetings
kallaskander

[kallaskander]

Hi there,

didn't we all know there was more to come?

http://www.freshnews.com/news/644749/st ... dwithchegg

Greetings
kallaskander