Anster wrote:nice try, but no. You're chasing chimeras Nick, you'd be better watching the skies for reindeer.
Let’s look at the evidence:
I have argued that if the campaign is to be meaningful, it needs to be about the quality of whisky - perhaps against colouring and chill filtering if people think that affects quality
Mark and others have argued that the campaign should not be about colouring and chillfiltering – it should be about putting more information on labels
Look at your post and ask which of the two positions most closely matches your own.
As for arguments like this:
Anster wrote:No viable argument has been proposed for supporting the use of artificial colouring nor chill filtration so let us continue our call for 'real whisky'. Those who have dissented, we thank your contribution.
Frankly, it won't get you anywhere. The industry takes these additional (and costly) steps because they believe it will result in better sales and better profits. They don't add extra steps into the production process just to spite their customers. Unless you acknowledge the sound reasons for current practice you are unlikely to make headway in changing it. Just telling your opponents (although actually we're on the same side, aren't we?) to go away is the stuff of the playground.