Bye Bye Johnnie Walker Green Label

[Rogerdodger]

Is this actually true? Is Johnnie Walker killing off its Green Label at some time in the not too distant future? I can't remember where I read this, but I also heard Mark Gillespie saying that JW was phasing out its Green Label to concentrate on Black. Can anybody confirm this?

If so, it would seem to offer further credence to the article by Gavin Smith in the Malt Whisky Yearbook about the development on the market regarding vatted, sorry blended malts. It seems as though many are moving away from blended malts in favour of either blended whiskies or single malts, skipping what some may consider to be a "stepping stone." The Asian market still seems to like the blended malts, however.

[Malt-Teaser]

I've not heard anything, but maybe they're going to try and force people to buy that bloody awful doppel-schwarz by removing what I consider to be the best "JW" in the range.
Malty

[Jimmy321]

That would be a shame as its the only JW I buy, albeit when it's on special offer as the price has risen quite high over the years.

[C57]

I heard this rumour a few years ago. It didn't happen

[Yello to Mello]

They discontinued it a few years back in my local market (onee of the worlds largest buyers of alcohol) because they couldn't get it for the pricre they wanted. It was brought back recently with a. Price jump from 58 to 74 and I no longer buy it. At that price

[Rogerdodger]

Just had a chat with my local supplier, who had been visited by a Diageo representative a couple of days earlier. Well, the details are a bit foggy, but the whole colour range is going to be revamped. The Gold will become Platinum apparently. The Green may well disappear but he seems to think that JW will continue with some form of vatted malt in some price category. Apparently, JW here in Europe is putting more emphasis on JW Black and are "repositioning" their other colour labels. One thing is for sure, they won't be getting cheaper.

[BigMac]

I read it somewhere through a link posted by someone on Facebook
Unable to find it again I had my friend Google help me and quickly found more than one reference to it:

http://www.themarketingsite.com/live/co ... m_ID=19025

http://thescotchlife.com/2011/12/25/joh ... -farewell/

http://scotchaddict.com/johnnie-walker- ... inued.html

It really makes perfect sense to discontinue Green Label... With whisky sales going only upwards, I'm sure Diageo has the plan to put those malts to better used along with more grain in the other bottlings in the JW range or maybe even bottle it with the distillery name on it

[Nick Brown]

The Gold will become Platinum apparently.

They may call it platinum but I bet it will look silver.

[Mr Tattie Heid]

Not with a bucket of E-150 in it, it won't.

[Johnny Murgatroyd]

Ahh great. Johnnie Walker Double Green anyone? It'll be like normal Green Label but heavily marketed and almost undrinkable